Advertisements

2008 Vice Presidential Campaign Advertisements

“Disrespectful”

            This 2008 Vice Presidential campaign ad was an image ad used by the McCain campaign. This ad was used to counteract the attacks that were made by the Obama campaign. Showing the negative words that were used in context with Palin and how they were wrong and how it backfired. It also states how Governor Palin proves them wrong. I believe that they used this to challenge the Obama campaign, and help show that Palin has a mind of her own, that she is not just a puppet. It was a smart move, to get out in front and turn it around to make a positive spin on what was being said about her.

“Original Mavericks”

            This 2008 Vice Presidential campaign ad was an ad used by the McCain campaign to show issues on how both Palin and McCain have battled through many things and won to help change the United States. This ad is a very positive campaign choice and shows that they are making big strides to improve our living. I believe this ad was chosen to help show that they have made a difference and that they are trying to bring that difference into Washington. They will make history and help our future by taking on these big companies and big issues. It is truly made to give hope to the American voters.

“Crisis”

            This 2008 Vice Presidential campaign ad was an issue ad used by the McCain campaign to show how Palin and McCain have helped reform and bring hope to the American citizens. This ad is really focused on trying to connect with American’s and showing that there is hope and it is coming. With the knowledge and leadership that they both have to help bring light to the future. I believe this was a smart move to show that they are still going to make a change even in these tough times.

“No Maverick”

            This 2008 Campaign ad was used by the Obama Campaign to attack the McCain-Palin campaign. Where it attacks the words that are used to describe them and that they are not doing what they need to do to help America. This is a good strategy to show how Palin had some issues, even though we focus on this issue it will be used to move past it.

Overall I think that the ads used in the 2008 Election where strong they really tried to keep a strong focus. With having more issue ads it really tries to show how they have a focus on restoring America. While yes there were some image ads they were mainly used to have a counter to what was being said about her. I believe that the ads did not have a focus on trying to manipulate or hide things from the American voters. They were there to really show where they wanted to take the United States and how they wanted to reform to create a positive outcome. Sarah Palin had a lot of harsh critics and I believe that these ads were used in a helpful way to try to move past these critics and show the positive of her being Vice President.